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We were recently approached by Zoe at Honest Riders to create a blog post about the basics of cruelty free, what brands to avoid, and where to start, so we thought we'd share it as our first blog post too!

The've been trying to make cruelty free horse care easier to find for their customer, but know that switching your make-up and skincare to cruelty free products can be a bit of a minefield...


My first tip to making the switch to cruelty free not try and do it all at once! Do it as and when you are nearly finished with your non cruelty free products. Try not go through everything you have and pop those naughty products in the bin, it’s not good for the environment, or your purse!

Don't panic, there is pretty much an alternative for every product now. 



You will be surprised at how many products you have that are sadly not cruelty free. 

Animal testing for cosmetics was banned in the EU in March 2013 (Following Brexit, the UK is still following EU regulations for this up to now). However, sadly there are still loopholes which means animal testing still happens with products sold in the EU & UK.

Here’s our definition of Cruelty Free (Not Tested On Animals):

  • They DO NOT test on animals at any point during production of their products
  • They DO NOT allow third parties to test their products on animals
  • The ingredients they use from suppliers are NOT tested on animals
  • They DO NOT allow countries to test on animals when required by law (For Example, most Cosmetics sold in Mainland China are required by Law to be tested on animals)
  • They are NOT owned by a company who isn't Cruelty Free-E.g The Body Shop was owned by L'Oréal who are not a Cruelty Free Company

This last one depends on preference for a lot of people, brands can still be cruelty free and owned by a non-cruelty free company, this is called a parent company.

Some do not want to support a cruelty free brand owned by a non-cruelty free parent company as they see it as not wanting to line the pockets of these brands when they still allow animal testing through the other brands they own.

Others do support cruelty free brands owned by non-cruelty free parent companies, as they see it as helping to support those brands and encouraging them to swap to cruelty free with all of their brands, meaning it also encourages others to do so too. 



Here are some of the big brands to avoid, sadly there are 100’s (See below for who I’d recommend using as resources to help you know who to avoid and who you're safe using)

MAC, NARS, L'Oreal, Clinique, Avon, Rimmel, Maybelline, Batiste, Benefit, Carmex, Johnson & Johnson, Max Factor, Nivea, Herbal Essences, Tresemme, Unilever, Wellam  GlamGlow, Oral B,  Estee Lauder



Cruelty Free Logos can be a useful guide. The best logo to follow is Cruelty Free International ‘Leaping Bunny’. However, please note that they do support parent companies so a brand can still carry their logo, but have a parent company that isn’t Cruelty Free

E.g Garnier is now Leaping Bunny certified, but is owned by L'Oréal.

If a brand doesn’t have the leaping bunny (generally the smaller ones don’t, still check they are cruelty free though!), that can be ok, it doesn’t mean they test on animals. It’s the bigger brands you need to really watch out for and double check if they don’t carry the leaping bunny logo or if they have their version of the leaping bunny.

Batiste is a classic example of this: they did have a bunny on the back of their cans and also stated they didn’t test on animals, however they aren’t Cruelty Free as they sell in mainland China. There isn't currently any regulation to stop brands from claiming this. 



Google will be your best friend, but make sure you’re looking at trusted sources.

We’re also more than happy to help with this, feel free to drop us an email ( with any questions you may have. 

I'd also recommend the following resources:

If you can’t find something about a brand you use, just drop the brand in question an email asking the question – make sure you expand on it, otherwise brands that aren’t cruelty free will jump around your question and make you think they are!

I am slightly biased, but Freedm Street is a great place to start, everything is 100% Cruelty Free and Vegan (no parent companies), so you can shop safe in the knowledge you’re buying products that haven’t been tested on animals. You can pick up a switch you want to make from our shop, you can subscribe to one of our subscription boxes & get new discoveries every couple of months, or you can build your own box, grabbing exactly the things you want to try!

Got a question? Drop us an email:  

Zoe over at Honest Riders has also generously given us a 15% off discount code for Freedm Street customers to use on the Honest Riders website, as we know some of you have horses as fur babies (as a vegan brand, we are not encouraging horse riding).

Use code: HONESTFREEDM15 to shop their products

It's only valid til 31st March 2021 so don't hang around!

I hope you've enjoyed reading our first post, constructive criticism is always welcome with it being our first time writing a blog post and feel free to let us know what you'd like to see on our blog! 

Chloe x


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