The original idea to create a natural deodorant started in late 2016. Courtney, our founder, read a number of articles about the potential harmful effects of aluminium salts in deodorant and decided to make the switch to something more natural.
Just under a year later, he realised that there was a bigger issue that needed to be tackled; single-use plastic. There were many natural deodorant brands on the market. Some worked better than others, but almost all of them were still sold in single-use plastic containers. It felt like one step forward and two steps back.
He decided to try and ‘scratch his own itch’ and simply make his own deodorant!