Brother & Sister partnership, Anna & William Brightman had a thought; if they were throwing away a cafetière full of coffee grounds every morning, how much is going to waste from coffee shops all over London?

The answer was, a lot! So they decided to do something about it and began by giving life to used coffee grounds. And UpCircle was born.

Today, it's not just coffee grounds they reuse, but chai spices, discarded apricot stone, argan shells and more! 

UpCircle tick so many boxes for us, they're Cruelty Free and Vegan of course, but mostly plastic free (100% recyclable), natural, palm oil free, handmade, organic & made in the UK.